FBI Agent Fox Mulder, the lead character of The X-Files, had a poster on the wall of his office showing a photograph of a UFO and the words, "I Want To Believe."
That's kind of how I feel about Measure M. I want to believe in renewing Measure M -- but this increasingly bald, taxpayer-financed campaign to convince voters to renew is giving me an allergic reaction.
I voted against Measure M in 1990, but I freely admit I was wrong and Measure M has accomplished a great deal of good for Orange County.
While I have reservations about Renewed Measure M as it is currently drafted, I am tentatively inclined to support it.
That said, OCTA's current pro-Measure M advocacy campaign -- thinly disguised as a public information outreach campaign -- needs to be radically overhauled, or else cease. Immediately.
Let's take the public input phase, for example. From Jan. 9 through March 31, Orange Countians were invited to provide their input on the proposed Measure M renewal draft. They could either attend one of a half-dozen open houses -- as a miserably small number did -- or use the inadequate response area of the OCTA website to comments on a 34-page PDF of the plan.
OCTA mailed a fold-out brochure on the draft plan county-wide to registered voters, as part of its $1.5 public information campaign. The brochure -- with an attached response device -- dropped in voters' mailboxes one week before the end of public input period. Two additional mailings were scheduled to go out after the public input period closed.
It was only at the insistence of certain sensible OCTA Directors that the OCTA included a response device in the county-wide mailing -- making clear the OCTA intent is to persuade OC voters rather than solicit their input. Even then, OCTA staff ignored requests to include on the response device a box Orange Countians could check that said, "I don't support renewing Measure M."
Furthermore, the OCTA's online survey regarding Measure M doesn't directly pose that common sense question -- even though it is in OCTA's interest to know the extent to which Orange Countians oppose re-authorizing Measure M. True, respondents to the mailer and the survey can write-in that opinion, but OCTA's failure to explicitly seek that information contributes to self-deluding thinking at an agency that barely comprehends OC in a political sense.
Advocacy should be left to a political action committee, or interested organizations like the Orange County Business Council. There is no shortage out there of companies that stand to benefit from 30 more years of trasnportation spending, and would not hesitate to pony up for a Renew Measure M campaign.
In it's own self-interest, OCTA should immediately cease this taxpayer-funded advocacy campaign. The pro-Measure M campaign will be hard-pressed to garner the necessary 2/3 majority. They will succeed or fail to the extent they can persuade Orange County conservatives to support M's renewal -- and using tax dollars to advocate for it only serves to alienate those conservatives.